It's not straw-into-gold---it's way more important than that. The link goes to a video about converting salt water into fuel. It is a very straightforward technique, and seems to me like it should literally change the world.
http://www.youtube.com/watch?v=YU47blakiiI
Interestingly, the inventor wasn't working on a fuel problem---he was trying to find a cure for cancer.
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